What is the first thing your customers see when they enter your store? They look at your business signage.
Outdoor signage is incredibly important for all businesses. It acts as a powerful marketing tool and can easily promote your business, products or special events. Your outdoor signage is the first thing people see when they approach your business, which is why it needs to be perfect.
Customising your outdoor signage in the right way can help you create a lasting impression on your customers, influencing them to buy from you or do business with your company.
Custom outdoor signage can also help grab the attention of potential customers and establish brand familiarity. Moreover, you can communicate important information about your business to your customers, such as your hours of operation and details about products or promotions.
Custom outdoor signage can be highly beneficial to advertise special events. Whether you’re hosting a Mother’s Day sale or offering an Easter discount, your custom signage can significantly increase foot traffic. In this blog, we’ll look at how you can use custom outdoor signage for your business.
3 Tips on Using Custom Outdoor Signage for Special Events
1. Crafting the Right Message
When it comes to custom outdoor signage for business events, the first thing you need to consider is the message that you want to convey. Before creating your custom signage, you need to have a clear understanding of the purpose of your event. This will serve as the foundation on which you can build your design and the overall look of your sign.
The message you choose to display on your signage should align with the purpose and goals of your event. It should also accurately represent your brand. If you are promoting a special product or service, make sure your signage talks about it.
Besides that, get to know what type of audience you are targeting and customise your signage message so that it is relevant to them. Lastly, frame your message so that it stands out and attracts people to visit your store. If your signage message is memorable, your customers are more likely to shop from you.
2. Choosing the Right Shape and Size
To make the most of your outdoor signage, you also need to pay attention to its size and shape. This can massively affect how you attract customers’ attention, convey important information and improve brand visibility. Choosing the right size and shape for your custom outdoor sign can be a game-changer for your business.
For example, think about the placement of your outdoor signage. The size of your sign should be appropriate for the location and placement. If your sign will be placed in a busy area, it should be large enough to be seen from a distance. If the sign is going to be in a remote location, it can be more compact.
The size of your sign also depends on the message you want to display. A larger sign is more appropriate if you want to communicate a lot of information at once. A smaller sign is perfect for conveying a specific message about a product or service.
Similarly, the shape of your sign also makes a huge difference in the overall look and feel of your brand. A circular sign gives your customers a fun, playful impression of your brand. On the contrary, a rectangular sign is a good fit for professional and traditional brands.
3. Adding Custom Graphics
If you are using custom outdoor signage, you are likely doing so to attract more customers to your business. However, if you don’t include details about your business, your customers won’t know how to approach you. Custom graphics and logos can help you do this by adding a personal touch to your outdoor signage. These graphics can help you build your brand and improve brand familiarity.
Custom graphics can include a range of elements, such as your company logo or your company theme. The logo or other images associated with your brand should clearly represent your brand, as well as the message you want to convey. Make sure that it is visually appealing and memorable while being in line with your brand’s aesthetic.
Besides that, you should also ensure that you personalise your signage vis-a-vis the type of event you are hosting. For example, if your event is formal, your graphics should appear professional. Make sure to use a suitable colour scheme that is not only appropriate for your event but will also complement your brand.
Choose House of Flags for Custom Outdoor Signage and More!
Now that you know how your business can use custom outdoor signage, it’s time for you to design your own.
This is where we come in.
At House of Flags, we are dedicated to designing and manufacturing the best marketing and promotional products for your business. With over four decades of experience, you can trust our expertise in delivering quality custom products.
With a team of experienced professionals and designers, you can rest assured that your vision will be brought to life perfectly. Whether you need custom outdoor signage, banners, bunting, flags or more, you will find it all right here.
Browse through our collection or contact us for more information.
