May , 2025

If you’ve tried showcasing your brand’s product or service at a trade show, you know you have to compete with elaborate exhibition stands and busy crowds. While it’s not easy to stand out in a packed exhibition hall, you can boost your trade show marketing strategy by using effective signage. 

Brands that produce quality products and services rarely struggle with brand loyalty. However, with increasing emphasis on sustainability and green initiatives in recent years, consumers are looking to align themselves with brands that prioritise similar values.

Bunting banners have come a long way from their origins in the 1600s when they were used by the navy to communicate with other ships. Today, we often associate bunting flags with traditional party decor, and it’s a staple of childhood birthday parties and national events.

Have you been to an outdoor sports event teeming with crowds and found your attention drawn to a strategically placed flagpole? When used effectively, flagpole advertising is a powerful way to boost your brand’s image and visibility. It creates an instant impact and enhances people’s ability to recall your brand.

Star Wars, the beloved movie franchise with 11 films and numerous spin-offs since its debut in 1977, is a cultural phenomenon. Today, the franchise boasts a massive Star Wars fandom and even has a dedicated Star Wars Day, celebrated on May 4th. Retail stores around the world plan various campaigns and exhibitions, utilising in-store marketing tactics to capitalise on the franchise’s immense popularity among both children and adults.