Fit For a King: 4 Ways Your Business Can Leverage Coronation Day

It’s time to celebrate the accession of a new monarch to the British throne! On May 6th, 2023, King Charles III will ascend the throne. This will be a joyous occasion for all of the UK and is a highly significant event for people all over the world. Coronation rituals have been carried out for over a thousand years and have evolved over time. King Charles III’s Coronation ceremony will be carried out at Westminster Abbey in London. The Coronation Day will include a number of symbolic rituals, which include the anointing of His Majesty The King with holy oil, the presentation of various symbols of authority—such as the sceptre and crown—and the reading of the proclamation announcing his accession to the throne. The ceremony will also be accompanied by a great deal of pomp as there will be an air of joy and celebration all over the country. You can expect to see marvellous processions, music and military displays. Some people may also organise street parties and parades or decorate their homes and offices with patriotic flags, banners and more. The good news is that your business can also participate in Coronation Day celebrations while boosting profits. Here’s how!

4 Ways Your Business Can Leverage Coronation Day

1. Launching a New Product or Service

By introducing a new limited edition product or service, you can attract customers to your business. This product or service can be specifically created for the occasion or it can be an existing product that is given a special Coronation Day spin. For example, a restaurant business could create a special Coronation Day-themed menu featuring traditional British foods and desserts.  By launching a limited edition product or service, you can generate the excitement and buzz surrounding the event while also offering your customers a sense of exclusivity and urgency, which in turn, drives engagement and sales. Besides that, launching a limited edition product or service can also be a way for your business to show support for the country’s cultural heritage and connect with customers on a deeper level.  

2. Offering Special Coronation Day Discounts and Deals

To make the most of Coronation Day as a business, you can also offer special promotions, deals and discounts. This is a great way to generate customer interest and boost excitement around the event while also driving sales and revenue for your business.  You can offer special discounts or deals on products and services that tie in with the theme of Coronation Day. For example, a beauty salon could offer a discount on Coronation Day-themed manicures that contain the colours red, white and blue. Alternatively, you could also choose to offer a blanket discount on all of your products or services to show true patriotism and celebrate the occasion. If you are offering special discounts, make sure to advertise them in the right way. Put up custom signage or banners announcing your special deals in high-traffic areas to increase visibility. 

3. Hosting an Exclusive Event

When it comes to leveraging Coronation Day for your business, you need to focus on being a part of the celebrations while also attracting potential customers to your business. One way to do this is to host an exclusive Coronation Day-themed event. Hosting a themed event can generate buzz and create a sense of prestige for your business.  Put up custom bunting, flags or banners to let your customers know about your event, or invite select customers to attend to emphasise exclusivity. Since your event is related to Coronation Day, you will need the right decorations, music and catering to create a festive ambience. At your event, customers can then browse through your product range or check out new products.

4. Using Social Media to Your Benefit

Social media is a great way to connect with potential customers and promote your business. When it comes to Coronation Day celebrations, you can use various different social media platforms to provide your customers with information about special Coronation Day-themed products and services. When you create your post, make sure to use attention-grabbing graphics, images or videos that tie into the Coronation Day theme. Use customer data to create a targeted campaign that will resonate with your target audience and drive engagement.  Another good way to leverage social media for Coronation Day is to host special Coronation Day-themed contests or Royal-themed giveaways as incentives for customers to engage with your business. 

Choose House of Flags for Exceptional Marketing and Promotional Products!

At House of Flags, we are excited to celebrate Coronation Day and the accession of His Majesty The King to the throne. This is why we’re offering special Coronation flags for the day, so that you can be a part of the celebrations too! Along with flags, we’re also offering Coronation-themed bunting, banners and more, which are all made with the official Coronation design. However, our expert team of designers can also design bespoke promotional products that will help your business be a part of the celebrations. We also offer custom signage, display stands, office refurbishments, vehicle graphics and more. Contact us to talk about your business requirements or shop now on our webshop!