Running a successful business today is all about standing out from the competition and capturing customers’ attention. You want your products to speak for themselves and retain loyal, repeat customers. However, when starting out, you may have to try multiple strategies to attract customers to your business. If you own a shop on a street filled with similar businesses, you’ll likely have to focus on your signage and banners to stand out.
A survey by the Signage Foundation discovered that as many as 48% of people who walk into your store do so because of an attractive store-front sign. Based on this statistic, choosing the right banner placement for your store should be a priority in your yearly retail marketing plan. You need to weaponise this powerful marketing tool by placing banners strategically to increase your foot traffic and sales.
In this article, we’ll share some top tips to consider when finalising your banner placement strategy.
1. Choosing High-Impact Locations for Maximum Visibility
You might remember the Nike Urban Run campaign. Nike banners were placed along popular running routes and in fitness centres to display real-time data such as distance covered and calories burned. This is one example of a highly successful marketing campaign using banners.
When you start promoting your business, the first step is to understand the kind of people you’re targeting. Think of the activities they might like or the places they might visit. For example, if your business has products for stay-at-home mums, you might consider placing your banners near parks.
Closer to your business, try placing banner arms or red sale flags to create a striking impression on people passing by. You can also consider areas like store entrances, checkout areas, and high-traffic aisles for ad placement.
2. Using Vertical Space to Stand Out in Crowded Areas
The candles hanging from the ceiling in the Hogwarts Dining Hall are a striking example of a visual feature that leaves a lasting impression. In a retail environment, hanging signage from the ceiling creates a similar effect. Your banner placement will stand out even more if you have catchy text in bold colours and large fonts.
When a customer visits a supermarket, they’re used to looking at overhead signs to find their way around the store. Hence, these signs are perfect for guiding customers to specific areas in your business.
One point to note is that this won’t increase the foot traffic entering your shop. However, once customers have entered, it’ll help guide them to your desired sections and increase sales.
3. Leveraging Event Traffic With Timely Displays
Festivals and events like Christmas and New Year’s Eve are a great opportunity to stand out in a crowded market. These are times when you can unleash your creative side and show off the personality of your shop and brand.
During these times, you can use outdoor banners to capitalise on increased foot traffic. A well-planned banner placement can have the power to increase spontaneous foot traffic and create a buzz around your brand.
While designing the banners, make sure you use vivid designs with colours that pop. Your messaging should match the spirit of the event. Add a call to action (CTA) at the end to create a sense of urgency, and your perfect ad placement is ready.
Another important point to remember is to remove these displays promptly if your deals and products are time-sensitive. You don’t want people asking for a Christmas discount in the middle of February!
4. Incorporating Interactive Elements to Engage Passersby
You don’t need to invest in light and sound signage to make your banners more interactive. With the wide adoption of QR codes as a marketing tactic and the availability of QR code scanners on our phones, it’s now easier than ever to get customers to scan a code to find out more about your business.
A static banner usually details your products and might include your address. However, attaching a QR code that takes customers to your website or provides them with a map link to your store will significantly increase your foot traffic.
You could also get customers to unlock an augmented reality experience by scanning your banner. You can incorporate features such as virtual product demonstrations or offer behind-the-scenes glimpses of your store. Selecting the right technology that aligns with your brand voice will ensure customer loyalty in the long run.
5. Optimising Sight Lines for Pedestrian and Vehicular Traffic
Perhaps you’ve found the ideal place for your banner in a high-traffic area - both pedestrian and vehicular. But you’re still not seeing any improvement in your foot traffic. One of the reasons might be that your banner is obstructed by a traffic light or is too high for pedestrians to notice it.
When you plan on placing banners in high-traffic areas, this is one detail you shouldn’t ignore. You should ideally place the banners where your customers can get an unobstructed view, even from afar.
When designing banners for a city setting, make sure you use high-contrast designs so that the messaging remains clearly visible. Also, remember to have concise messaging on the banner and a clear CTA since sometimes you’ll only have seconds to catch your customer’s eye.
Increase Foot Traffic With House of Flags
If you’re looking for marketing solutions to increase your foot traffic, you’ve come to the right place. We help you design the perfect banners to attract and engage your customers.
At House of Flags, we have decades of experience manufacturing and supplying effective and engaging promotional products. We’re your one-stop shop for banners, display stands, and signage.
Our expertise guarantees high-quality products that will leave a lasting impact on your customers.
Explore our range of incredible products or get in touch with us to learn more about House of Flags' services.
