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Abigail Simmonds
How to Offer Personalised Retail Experiences
July 23, 2025| Abigail Simmonds| 633
With the retail landscape getting more competitive, personalisation is no longer a luxury - it’s an expectation. Shoppers are drawn to brands that not only understand their needs but also create memorable, tailored experiences.
Understanding the Rise of Experiential Retail Marketing
July 16, 2025| Abigail Simmonds| 1095
In the current retail world, simply selling a product isn’t enough. Brands are now creating memorable, interactive experiences that go beyond traditional shopping.
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Abigail Simmonds is the Marketing and Purchasing Lead at House of Flags bringing nearly a decade of experience managing the company’s marketing strategy and procurement processes. She has led key digital projects including implementing an internal intranet, a new webshop with online design tools, and an automated artwork system.
Outside of work, Abigail enjoys skiing, motorsport, and art.
