When it comes to sales, businesses adopt a variety of methods to ensure that their products and brand are gaining the right amount of attention and visibility. One of the most crucial elements of this process is advertising your products the right way.
While there are many different ways to do this, an effective way to advertise your products includes using product display stands. Whether you are part of a trade show, event or exhibition, you will require some essentials, like product display stands, to make it a success.
There are many varieties of product display stands and they cater to different requirements. This includes a number of different sizes and shapes—there are endless options to choose from. For example, a bakery may require small product display stands that are perfect for cakes. A business that manufactures and sells shoes will require larger stands to display its product range to customers.
But what is a display stand used for? How can you derive maximum benefits from your display stands?
Let us answer these questions for you and highlight the importance of product display stands for your business.
The Importance of Product Display Stands: 4 Ways to Use Them
1. Discounts, Sales and Offers
When it comes to exhibitions, trade shows and other events, you need to realise the importance of product display stands in attracting customers to your booth. This is especially true if you are offering any discounts or special offers on your products, as display stands help your customers find out about them.
It is not only easy to examine the products on sale but it is also easier to see discounted products and offers on a display stand. You could also use some creative signage along with display stands to attract visitors
However, be careful not to clutter your display stands to avoid looking unprofessional. Arrange your products neatly or dedicate a separate product display stand for discount items.
2. Launching a New Product
When you are introducing a new product to your customers, you need to make sure that you direct your customers’ attention to it. An easy and simple way to do this is with a product display stand.
By displaying the new product on a separate stand, you can ensure that it catches the eye. Moreover, you can use product display stands of different heights or sizes to bring more attention to the product that you are launching.
Moreover, it is also essential to keep placement in mind. If you are looking to launch a new product successfully, you should make sure that it is displayed neatly in the centre, with ample lighting.
3. Creating a Sense of Movement
Another reason product display stands are important is that they help create a sense of movement and flow in your booth. For example, if you are selling beauty and skincare products, you could set up a display stand for each product that is required in a basic skincare routine.
This means that you could set up a display stand for facewash beside the display stand for the next product your customers will need in their skincare routine. In addition to that, you could also set up separate product displays for the different parts of a product.
For example, if you own a bakery and are selling gourmet cakes, you can set up a display stand for your cakes next to a stand of candles or other party props. By doing this, you can influence your customers into purchasing more from you.
4. Maximising the Potential of Free Space
During exhibitions and events, it is important to make the most of the space that you have. This is also true for pop-up businesses that need to make the most of a temporary retail space. This can be done by placing various product display stands in your booth to create a cohesive and visually appealing display.
You can make use of different types of display stands to draw attention to different products. For example, tabletop or countertop displays are perfect for small products. Larger, freestanding displays can be used for products that are bigger.
You could also strategically place some product display stands next to your cash counter or till to encourage impulsive shopping.
Choose House of Flags for Incredible Product Display Stands
Now that you know how product display stands can benefit your business, it's time to set up your retail space with the best product display stands from House of Flags.
With four decades of experience manufacturing and supplying promotional tools, we can provide exactly what your business needs. Browse through our wide range of products, which include signage, advertising flags, banners and more.
With us, you will find everything you need in one place.
Our expert graphic designers can help you bring your vision to life with perfectly customised marketing and promotional products. Moreover, our dedicated team is always available to assist you with all your promotional display requirements.
Stand out from the crowd with House of Flags!
Take a look at our display stands collection or contact us for more information.
