When it comes to launching a new product, trade shows and exhibitions are hands down the perfect marketing opportunity available. Most of the attendees at these events are there specifically to look for new products and determine whether they should buy them.
To launch a new product at a trade show or exhibition, you need to introduce it to your target audience and showcase its unique features and selling points. Trade shows are also ideal for conducting market research as they provide a knowledgeable audience who are willing to test your products.
To help you successfully launch your new products at a trade show, our experts at House of Flags can equip you with a variety of promotional tools to leave your customers with a lasting impression.
We’ve also listed a couple of helpful ideas for a new product launch.
Let’s take a look!
1. Offer Product Demonstrations
Providing brochures, showing video demonstrations and offering informational sales pitches can help you explain your product to your audience. However, one of the best ways to make a lasting impression on your customers is to let them actually try your products in real-time.
You can use our high-quality custom display stand to perform a product demonstration. This will grab the attention of your audience and invite them to watch and sample your commodity.
Consumers are often more likely to trust other consumers. That’s why product demonstrations are a great way to spread news about your product via word of mouth, which is an effective marketing tool.
Here are a few tips to keep in mind when performing product demonstrations.
A) Know Your Target Audience
When it comes to product demonstrations, you need to conduct thorough research on your target audience. Find out exactly what they’re looking for and how your product display can cater to their needs.
Learn about their interests and how much they know about your merchandise and industry. By gaining an understanding of your target audience, you can effectively demonstrate how your product can benefit them.
B) Know Your Product
It’s quite likely that some of your potential customers have conducted their own research and are well aware of your product, industry and competitors. However, there will also be some who aren’t as aware of your products and have several questions for you.
That’s why you should be extremely knowledgeable about your new product line. Ensure that you’re able to answer all product-related questions, especially the technical ones.
C) Have a Product-Conscious Layout
Design your display booth to ensure that your customers can conveniently interact with your products. When deciding how to perform your product demonstration, consider your audience’s comfort and your product’s visibility.
For a successful product demonstration, our specialists can provide you with great custom display stands that can be tailored to suit your requirements.
Reach out to us to let us help you make the most of your new product launch.
2. Provide Free Samples
Another great idea for a new product launch is to offer samples of your products. Sampling has proven to be quite an effective marketing tool as it gives your customers a better understanding of what they’ll be buying from you.
You can also use well-designed creative banners and custom flags throughout the trade show floor to let attendees know that you’re offering product samples. This can help you drive traffic to your display booth.
However, as sampling can be a tricky tool and not many companies want to attempt it, here are a few tips to help you out.
A) Decide Why You’re Sampling
When launching new products in the market, sampling can be a great way to introduce your products to your potential customers. Sampling also isn’t limited to food products, as you can let customers try out your products by allowing them to use them.
If it satisfies their needs, they will come back for more. You need to decide what you intend to achieve by offering product samples and if it will be worth your time.
B) Pick Your Sample Product
If you’ve got a developed product line, you could consider offering samples of just your hero products from the range. However, if you’ve got a wide range of products, and you’re trying to appeal to a large and diverse audience, then you could provide small samples for each category.
C) Make a Plan
As sampling isn’t cheap, you might want to balance your goals to avoid incurring any losses. Instead of ordering a million samples, try ordering just an extra 20% for each of your product lines.
Have a backup plan ready in case you run out of samples at your booth.
3. Host a Launch Event
Turning the exhibition into a launch event for your new product will not only help you connect with your customers but also provide you with a better understanding of their requirements.
You could then use these valuable insights to make further improvements to your new product to ensure that it satisfies the needs of your customers.
These tips can help you make the best of your launch event.
A) Create a Basic Outline
You can create a task calendar prior to the launch. This calendar can include tasks and assignments, such as designing attractive promotional tools that suit the trade show theme while also highlighting your new product’s features.
B) Build a Website
You could create an event-specific website to provide customers with essential information about your products before and after the launch event. This is also a great way to stay in touch with your customers and answer any important questions that they might have.
C) Use Social Media
With social media, you can reach your target audience and also build the hype for your new product and the launch event. Use hashtags and host contests to promote your new product on various social media channels.
Contact House of Flags for a Successful Tradeshow Launch
Are you considering launching your new product at a trade show?
House of Flags can help you out!
We have decades of experience manufacturing and supplying a wide variety of effective promotional products, such as banners, display stands, signage, branded flags and much more.
With our expertise and high-quality products, you can rest assured that your new product launch will be a hit.
Check out our incredible products and get in touch with us to learn more about our services.
