As business owners, you will already know how competitive the business environment is at present. Most businesses seek innovative and unique promotional tools to stand out from the crowd.
One such advertising tool is PVC roller banners that stand tall, quite literally, as one of the most versatile and attention-grabbing tools for marketers to leverage.
Available in vibrant designs and colours, these weather-resistant banners can transform any ordinary space into one that showcases creativity and knowledge. At House Of Flags, we are masters at crafting practical and engaging promotional tools that meet your needs and help you reach a wider audience.
In one of our previous blogs, we explored the art of PVC banners and how your business can leverage its potential. With this blog, we will take things a notch further. In order to truly harness the power of PVC banners, one must master the art of PVC banner design.
Whether you're a seasoned marketer, a small business owner, or someone just getting started in the world of PVC roller banners, this blog will provide you with the information and insights required to design captivating and useful PVC banners that have an impact.
Elements Of PVC Banner Design
When it comes to creating a PVC banner design template, there are certain elements that one might need to be aware of. With these elements in your banner, you can certainly impress your customers and effectively put across your message.
1. Typography
With the help of the right fonts, you can maximise the impact of your PVC banner’s readability and overall aesthetic. When designing your PVC roller banner, you can consider easily readable fonts such as Sans-serif.
Moreover, ensure your text is large enough to be read and seen from a distance. By testing different fonts and sizes, you can strike the balance between visibility and message length. In addition to this, maintaining consistency across your PVC banners gives a professional and sophisticated look.
2. Colour Theory
If you are looking to evoke emotions and attract attention, an impact colour theory can help in reaching there, especially when it comes to your PVC banner design.
Understanding the psychological impact of colours helps bring your message to the right tonality. For example, red signifies urgency or excitement whereas blue is well-known to evoke a feeling of trust and professionalism.
Along with this, maintaining colour harmony is equally important. Choose a colour palette that harmonises well with a balance between complementary colours and analogous colours.
Make sure that the text colours contrast well with the background. Black text on a white backdrop or white writing on a dark blue background are two examples of high-contrast combinations that frequently work effectively.
3. Graphics and Images
Images are instrumental in conveying your message visually. To ace this, your graphics must be relevant to the message and your brand identity. Additionally, using high-resolution images can minimise the chances of pixelation, especially when enlarging your PVC banner print.
When designing your PVC banner, you must avoid clutter and convey your message succinctly to the intended audience. Moreover, strategically positioning your graphics with the text and thinking from the reader’s point of view can help massively.
4. PVC Banner Material
With the right PVC banner material, you can ensure your banners are durable whilst optimising performance. When it comes to choosing the right material, consider the thickness of your PVC roller banners.
For instance, a thick banner is suitable for outdoor and long-term use whereas a thinner one may work wonders for indoor use. Additionally, opting for high-quality PVC ensures higher colour vibrancy and resistance towards UV rays and weather conditions.
At House Of Flags, our in-house team of designers help you find the ideal quality and finish that enhances the overall look of your PVC banner.
5. PVC Banner Sizes
To make sure that your message is understood and effective, selecting the proper banner size is essential. There are many different sizes of banners, from little signs to gigantic billboards. The size of your banner depends on the location you intend to exhibit, indoors or outdoors.
Apart from this, you must determine how much text and imagery you'll need to successfully communicate your point. By considering the angle from which your audience will view and read the banner, you can judge the size of your banner better.
Tips for Effective PVC Banner Design
Before you get cracking on your PVC banner design, our team of experts have curated a list of essential tips to design the right banner for your next event.
- Keep your banner design simple and uncluttered
- Always prioritise readability from a distance
- Rely on high-quality images and graphics
- Craft clear and concise messages for your banner
- Don’t forget to incorporate a strong call to action
- Test the design at various sizes before you print a final one
- Proofread your message for any errors before you hit print
Crafting the ideal PVC banner display involves thinking from the intended audience’s point of view and ensuring the banner aligns with your overall brand identity.
Trust House Of Flags For an Excellent PVC Banner Display!
Are you looking to ace the design of your PVC banner before your next big campaign? We can help!
At House of Flags, we offer a range of different marketing and promotional tools that can help you change the game of your business marketing. With products like advertising flags, product display stands, vehicle graphics, office refurbishments and more, you will find everything you need right here.
Moreover, with over four decades of experience manufacturing and selling a range of marketing tools, we know exactly how to bring you wins. You simply need to communicate your vision to our team of designers, who will then bring it to life!
Contact us now to discuss your business needs!
