As the holiday season comes to an end, so does the chaotic spending spree of shoppers. During this period, you may notice a huge decline in your store’s foot traffic and sales. However, you can implement a few effective strategies to avoid this post-holiday sales plunge.
If done right, the post-Christmas season can be highly beneficial for the profitability of your business. At this time, there will be numerous shoppers looking to spend their gift cards and make the most of some after-Christmas sales deals.
If you’re looking to beat the post-holiday blues and maximise your after-Christmas sales, we can help you out. At House of Flags, our experts can provide you with a wide range of promotional tools to help you attract customers.
In this article, we’ve come up with a few effective after-Christmas sales tips to assist you in continuing your retail sales momentum after the holidays.
1. Start Planning in Advance
The Christmas shopping mayhem will make it too stressful for you to prepare for the post-holiday sales. That’s why you’ll need to plan your big sale events in advance.
Boxing Day sales are just as important for your business as Cyber Monday sales and Black Friday sales. You’ll need to create the perfect sales strategies for your Boxing Day sales promotions.
Keep track of your inventory before, during and after Christmas. Determine how and where you’d like to promote your post-holiday sales and which items should be on sale.
2. Improve Your Customer Experience
During Christmas, numerous people receive gift cards as presents, which they then use to make the most of the Boxing Day sales. That’s why, after Christmas, you need to make sure that your retail store is sales-ready for the flood of Boxing Day shoppers.
Take down your Christmas-themed promotional tools, including banners, signage, advertising flags, etc. You’ll need to replace your Christmas promotional display with your new Boxing Day promotional tools. By changing the atmosphere of your store post-Christmas, you can easily entice existing, as well as new, customers.
At House of Flags, our specialists can help you design a variety of promotional items to display your Boxing Day deals and discounts. We can provide you with numerous attractive marketing materials to give your retail store a fresh and exciting look.
Call us to help you give your store a Boxing Day makeover.
3. Determine Innovative Sales Strategies
When the Christmas shopping sprees are over, you’ll need unique and eye-catching promotions to keep your customers engaged. By determining a few innovative marketing tactics, you can maintain steady sales until January.
You can pre-plan this by adding discount codes within your Christmas offers. An attractive and personalised discount code is a great incentive to encourage your customers to make future purchases. Similarly, you could also try to capitalise on your potential customers’ New Year’s resolutions.
Some people decide to implement healthy habits into their lifestyle, while others make resolutions to be more productive in their work lives. These customers will be looking to buy healthy food products, fitness gear, computers, laptops, etc. You can use your promotional materials, like banners, signs and display stands, to highlight such products within your store.
4. Have a Clearance Sale
Offering discounts and promotions are rightfully considered to be some of the best shopping incentives, regardless of the occasion. That’s why one of the most effective after-Christmas sales tips is to host a winter clearance sale.
Mark down all the items that you’d like to clear before the holiday season ends. This is a great way to drive the foot traffic within your store and encourage your customers to buy as many items as they can. Clearance sales also help to make room for new products, thereby helping you keep your stock fresh.
At House of Flags, we can provide you with high-quality pop-up display stands to help you promote your clearance sales. We can also help you create attractive banners and advertising flags that will not go unnoticed by your target market.
Get in touch with us to help you effectively announce your post-Christmas clearance sale.
Contact House of Flags to Help You Continue Your After-Christmas Sales
Looking to maximise your after Christmas sales? House of Flags has got you covered!
We have four decades of experience in manufacturing and supplying a wide range of promotional tools.
We offer great-quality marketing tools and our graphic designers can help you customise them to complement your products. Our dedicated team of specialists can help you with any and all of your promotional display needs.
With our expertise and promotional products, we’ll help you increase your brand awareness and improve visibility.
Check out our full collection and get in touch with us for more information.
