Signage plays a crucial role in promoting your business and creating a good first impression on your customers. With subtle communication cues, it can provide information to potential customers, such as your intentions, USPs and unique values, increasing brand awareness.
However, if you want to leave a lasting impression, you need the creative liberty to make your sign stand out from the crowd. To help you out, we provide custom signage services, helping you gain the creative freedom to let your brand shine.
We can help to provide your business with clear, concise and branded signage that uniquely appeals to your customers. There are several reasons why bespoke signage is beneficial to your business and can help it grow.
Let’s take a look at some of the benefits of using custom signage:
Provides Clear Communication
Customers are usually overwhelmed with the information provided to them with excessive text and graphics. If they experience such overload, customers will ignore the signage and won’t engage with your product or brand.
The wrong style or a too cluttered approach could leave a negative impression, which, understandably, you’d want to avoid as a business owner. Our bespoke signage helps to provide clear communication and avoids providing overwhelming amounts of information.
Signage can help to guide your customers to take a specific action and can help increase your sales and brand awareness.
Promotes Your Brand Identity
In 2012, FedEx conducted a survey that found around 75% of customers entered a shop they’d never visited before because of their signage. Likewise, around half of the people in the survey were hesitant to visit a shop because the signage wasn’t well done.
Due to this, it’s important to have high-quality signage that fits your brand’s vision. It can not only help to bring in more sales but also shines a light on your brand. You should have signage that represents your brand in aspects like logos, fonts, colours, and more.
The team at House of Flags provides custom signage that suits your brand image. We’ve worked with many brands of all shapes and sizes to revolutionise their signage for stores, offices and much more.
Attract Your Target Audience
Effective signage can attract your target audience and invite them to purchase your product and services or engage with your brand. Signage should have great graphics and the right ambience to attract your target audience.
What makes our signage stand out from other companies is that it helps and guides customers. If it’s done right, you win the attention of customers without them consciously knowing and can shape their customer experience.
Bespoke signage can turn passers-by into visitors and visitors into customers. It isn’t thrown in the face of visitors and reaches the right target audience, which isn’t possible with other methods of marketing.
However, to get the best out of your signage, you need to ensure that it’s eye-catching and high-quality. The team at House of Flags can provide custom signage to ensure you can promote your brand more effectively!
Start shopping today!